当前位置:考试网  > 试卷库  > 技能鉴定  > 其他类  > 汽车技师职业鉴定  > 汽车营销师  > 2004年9月6日,在广州丰田汽车公司正式挂牌成立仪式上,广汽集团公开宣布,广州丰田佳美将单独建立销售渠道.然而业界有人担心在一汽丰田庞大而健全的销售渠道挤压下,广州丰田以佳美单一车型在2006年投产当年即实现年10万辆的产销目标似乎难以完成;一汽、丰田、广汽三方努力博弈下的广州丰田渠道之争逐渐升级。问题: (1)什么是销售渠道? (2)在竟争如此激烈的情况下,广汽毅然建立自己的销售渠道,这表明销售渠道存在哪些方面的功能?
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2004年9月6日,在广州丰田汽车公司正式挂牌成立仪式上,广汽集团公开宣布,广州丰田佳美将单独建立销售渠道.然而业界有人担心在一汽丰田庞大而健全的销售渠道挤压下,广州丰田以佳美单一车型在2006年投产当年即实现年10万辆的产销目标似乎难以完成;一汽、丰田、广汽三方努力博弈下的广州丰田渠道之争逐渐升级。问题:

(1)什么是销售渠道?

(2)在竟争如此激烈的情况下,广汽毅然建立自己的销售渠道,这表明销售渠道存在哪些方面的功能?

更新时间:2024-04-28 05:43:58
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正确答案:

( 1)销售渠道是指产品或服务从制造商流向消费者所经历的整个通道,该通道通常由制造商、中间商及其他辅助机构组成。

( 2)实体分销、风险承担、接洽、促销、谈判。

答案解析:

暂无解析

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